“When we’re faced with something that challenges our beliefs…it can be quite a crisis for what we thought we knew” – Dr Adam Gerace,¬†Senior Psychology Lecturer at the Central Queensland University

In this era of online communication, it seems there’s always something controversial happening, and rather than talking about it calmly, it usually ends up in a heated argument, with seemingly no room for proper discussion.

Back in January, Gillette (razor company) sparked some controversy in certain circles by launching their ‘The Best Men Can Be’ campaign, which seeks to promote ‘positive, attainable, inclusive and healthy versions of what it means to be a man.’ While many reacted positively to the campaign, saying it was a step in the right direction for gender equality, many people online weren’t quite so approving, with arguments spanning many media platforms. Unfortunately, this case seemed to prove that we can’t have a proper conversation about the issue, with the polarising reception spiralling into heated arguments online.

So, why exactly can’t we have a chilled out conversation about “toxic masculinity”? Why did the Gillette campaign cause such outrage?

Wavelength spoke with Associate Professor Yvonne Corcoran-Nantes, from the Discipline of Women’s Studies at Flinders University, about the reaction to Gillette’s campaign.¬†Dr Adam Gerace, a Senior Psychology Lecturer at the Central Queensland University, also spoke to Wavelength about the psychology behind outrage.

When we opened up the convo we got a lot of opinions! Georgia, as someone who tries to initiate convos about toxic masculinity, had some advice about the best ways to go about it. Andrew from Morphettville spoke from the perspective of a father to a young son, and David from Adelaide thought the media was partly to blame for the state of the debate around these issues. Have a listen to those convos below:

Airdate: February 18, 2019

Reporter: Madison White

Photo: YouTube

Listen to Wavelength live and join the convos about Adelaide you should be having, every Monday night from 6pm on Fresh 92.7.