Media-sharing app Snapchat has had their music industry expansion plans, which include the idea of their own record label, made public via leaked emails.

The communications, hacked by the group Guardians of Peace, are exchanges largely between the big boys at Sony Entertainment and Snapchat’s CEO Michael Lynton and co-founder Evan Spiegel.

After refusing a $3Billion (yes, with a B) takeover offer from Facebook last year, Snapchat’s Spiegel expressed his company’s desire for their own music platform during meetings with Sony execs.

He was of the opinion that it was feasible because ‘every music service in the market is $h*t.’

Snapchat and Sony bosses both float across ideas for the potential joint venture, while outgoing Vevo president Rio Caraeff wrote to Lynton saying talks with his company were fledging because of financial terms.

Spiegel was seething about the invasion of privacy and penned a memo to his staff (which must have also been leaked) justifying the company’s processes.

“We keep secrets because we get to do our work free from judgment  until we’re ready to share… it gives you space to change your mind until you’re really sure you’re right,” he explained.

Below is an email from the president of Sony digital business Dennis Kooker to Lynton.


I was only able to see Evan for about 30 minutes yesterday but that was enough time for him to express his thoughts and leave us with some things to think about if there is going to a music play within Snapchat. He didn’t end up showing some of the developments in the platform that may benefit music but referenced them in the discussion.

First, he thinks every music service in the market is sh*t and he wants to be a curator. He doesn’t want to build a music service but he would like to have a record label so he could focus on the artists that he wants to use the platform to promote. He also wants to participate in the upside that he will create by promoting them on the platform. He later backed off a bit from being a record label to maybe testing the concept first.

Obviously he doesn’t understand some of the important nuances around the business about what rights a record label does and does not have. I appreciate the introduction. I am going to go back to my team with some of these concepts and see if we can get creative in how we could get something to work here that is in the direction of Evan’s vision and get him more exposed to what we can bring to Snapchat. We have a lot of ideas of our own but I don’t think Evan will engage in our ideas until we try to move something forward that he wants to accomplish.

Please let me know if you want to discuss further.

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