Everyone would have noticed over the past 24 hours that Instagram is a little different.

As of yesterday, the mega social media company removed the visibility of likes on posts. Yep, that’s right, although we can still see the amount of likes on our posts, we will no longer be able to see how many others receive.

Instagram began wayyy back in 2010 (almost 10 years ago!!) and since starting off as a place to post pictures of literally anything (even photos of you looking like absolute s**t), it has since become, for many, a popularity platform and the liking system has become a big factor of this.

Well, Instagram is trialling a social media world without the pressure of likes and Australia is one of seven countries to be included in the revolutionary test.

Instagram took to Twitter on Wednesday to announce the change.


As noted in the comments section of the post, the social media giant stated,

“We want your friends to focus on the photos and videos you share, not how many likes you get.

“We’re looking forward to learning more about how this change might benefit everyone’s experience on Instagram.”

Head of Instagram, Adam Mosseri, says the change is aimed to minimise the feeling of competing with others for the amount of likes on a post, and increase its original purpose of telling stories and really showing people who you are.

This has caused mixed emotions amongst users. Many support change, believing it’s a fantastic move to fight the huge problem of mental health when it comes to social media. Others are criticising the new feature including everyday users and those part of the influencer community. There are also fears that this will make it harder for those up-and-coming influencers as businesses cannot see the amount of likes they receive and hence their popularity.

So, could this new feature mean the death of those who are #instafamous??

With this social media world affecting the mental health of many, Instagram could have just found the right solution to minimise the popularity contest social media platforms promote. Only time will tell, but for now, good move Insta!