Monday 14th July saw some of Adelaide’s best new music talent gather at the legendary Elephant Pub for our first ever (but certainly not our last) Fresh Air Open House. The event brought together the heads of Fresh with fbi Radio’s music team as well as a representative from MusicSA to present ideas and options for South Australian music producers, musicians and budding creatives to get their music heard on radio.
Troy Sincock – Station Manager here at Fresh opened the night with a welcome and comments on what the station has been doing for the last few months including our Transmission donation drive and what it means to the future of our community station. He stressed the importance of not being afraid to promote your product, making sure you market yourself sufficiently and to use your networks to your advantage.
Tom Martin – Content Manager at Fresh spoke candidly about what it takes to get yourself noticed and have your music make a mark rather than sinking to the bottom of an ever growing pile of demos. Tom’s key tips to get your music heard and played:
1. Target your music to the right audience. Fresh has a range of specialist shows produced by leading DJ’s and cutting edge producers who can help give you exposure. Their music selection helps guide the daily rotating playlists to some extent so they can be a good start. Try contacting them directly through their show pages, who knows they may invite you in for an interview or to drop some beats live.
2. Contact the Fresh Air team. Fresh Air is our weekly local, award winning, music show. The show has been running for over 10 years and has given some amazing local artists their first radio air play. The boys love new local music, have extensive experience in the local industry and could be your first step into an even bigger world. You can contact them directly through their specialist page here.
3. Really, you want to make it onto our central playlist. This gives you maximum exposure to thousands of listeners at peak times. This can help build interest in you as an artist. But, it isn’t easy; though we push a lot of local and national music you’re up against international names (Calvin Harris and the like). Maybe these guys aren’t as good as you are, but our listeners (generally aged 18-25) love them, that’s why we play them. This doesn’t mean there’s no chance to get heard on Fresh, it just means your music needs to be really, really good. To help get there, follow these tips:
i. Keep your music to the right length, 3-4 minutes is best. Generally great producers have a full version (which could be up to 8-10 minutes) but they also produce a radio friendly edit at the right length which makes it easy for us to include and play.
ii. Make sure it’s easily accessible but not overexposed, we want fresh new music not 2 year old tracks that have been heard thousands of times on Soundcloud.
iii. Keep your productions tight. If you want to bag that spot then we need great productions that sound professional. Remember there’s some awesome producers out there, they may not have your sweet hooks or riffs but if their production is great their track may sound a whole lot better than the competition.
iv. Send us tracks you know will appeal to a wide range of listeners. You may have produced the baddest Hardstyle or Underground Techno track ever, but if it doesn’t have wide ranging appeal it may not make it to the main playlist (but we’ll bang the sh*t out of it around the office :-)).
Stephen Goodhew – Music Director at fbi Radio told us about the spread of music that the station plays from national artists, their process for vetting and selecting music and their very special Northern Lights competition where you can win the chance to travel to and play at the Iceland Airwaves Festival. fbi is a community radio station based out of Sydney that is focused almost solely on Australian artists. They can also be a major springboard onto bigger things, but the above recommendations from Tom will also apply if you want to get noticed.
David Grice – CEO from MusicSA, a not-for-profit initiative set up by government to promote local artists and music, spoke about some of his experiences of living and working in the SA music scene for the last 30 years. He highlighted the growing opportunities, events and platforms which artists and producers can use to launch their music. Music SA holds regular info nights and training sessions and their sole focus is to grow SA music. They also help organise various live music events so they may be able to give you exposure. Why not contact them directly? http://www.musicsa.com.au/
Our first night was a massive success, so we’re doing it again. Each session will be a little different with various guest speakers so even if you came to this one, the next one will almost certainly throw up some new ideas and options.
Details for the next Fresh Air Open House are here.