Vogue’s festivities is decorating Adelaide with outdoor fashion runways, pop-up bars and over 150 exclusive in-store shopping offers. The official launch will be at 12:00pm tomorrow in front of the infamous Rundle Mall balls, with Vogue’s editor-in-chief Edwina McCann kicking things off. This year the festival partnered up with GQ Australia, adding an element of men’s fashion and lifestyle into the celebrations. David Jones remains a supporting partner of the event.
Highlights in Rundle Mall include a gelato churning station outside of Peter Alexander, a massive rose wall in front of the Myer Centre and special deals with Sephora, Adidas, The Body Shop, Alexandra Lingerie and more.
For those looking to unwind, the Ebenezer pop-up party will close off traffic and feature a live DJ, food and boutique markets.
With the state’s government decision to cancel Adelaide’s Fashion Festival, it’s arguable that Vogue’s event has become even more key for SA’s fashion calendar. Last year the event saw over one hundred thousand people through Rundle Mall and Rundle Street, generating millions of dollars over the two day event.
The event will last until October 19, so fashion fanatics best be prepared to make the most of it!
Tomorrow’s schedule is featured below:
9:00am: Exclusive in-store offers go live
2:00pm – 8:00pm: Vogue VIP and Vogue Festival Bar @ Mall Balls
12:00pm: Launch celebration @ Vogue Stage
3:30pm: Meet the editors @ Vogue Stage (Ticket purchase required)
4:00pm: Q&A with Paul Vasileff of Paolo Sebastian @ Cheateau Apollo (Ticket purchase required)
5:00pm: Meet the Movers x Shakers @ Vogue Stage (Ticket purchase required)
4:30pm – 8:30pm: Belgian Twilight Markets @ The Belgian Beer Cafe
5:00pm – 10:00pm: Ebenezer Pop-up Party @ Ebenezer Place