Troy Sincock

About Troy Sincock

General Manager

Troy was appointed Fresh 92.7’s General Manager in September 2011. The station was awarded a Fast Movers 2016 award and acknowledged as one of SA’s Top 25 small businesses – the only not-for-profit included and the only media/music organisation on the list.

Troy has a long history with Fresh 92.7 having been involved since the electronic music station’s inception in 1998. He was previously employed as Station Manager 2004-07 during a period of significant growth for the station. Troy has an extensive, well-rounded knowledge of the radio landscape, having worked in the industry for over 20 years in a variety of roles.  He was Assistant Program Director at Nova 91.9 2007-11 and has also worked in content as a both a music and talk back presenter and a breakfast show producer. Throughout his career he has been employed by all three major Australian commercial radio networks – NOVA, SCA and ARN.

Troy is an active member of the Adelaide music community. He currently sits on the Music Industry Council (MIC) which represents a vision and voice for the South Australian Music Industry to other groups and stakeholders including local and state Government agencies, addressing issues, and creating opportunities for the ongoing development of the South Australian Music Industry. His greatest success as Chair (2015-16) was playing a role in the safe passage of the Liquor Licensing Amendment Bill through state parliament removing the biggest barrier to the live music sector.  Troy is part of the UNESCO City Of Music Advisory Committee and also regularly contributes to Arts SA’s Contemporary Music Grants assessment panel. He has been a working DJ for over 20 years performing at major festivals, industry events and currently holds weekly residencies at a number of Adelaide venues.

Troy currently sits on the Community Broadcasting Association of Australia’s Research Advisory Committee (RAC) and has worked as a volunteer and staff member in the community radio sector for 23 years. He established one of the first electronic music programs on Adelaide radio in 1992 at Coast FM and has created content for numerous Adelaide stations as well as community stations in Sydney, Melbourne and Perth.

Troy lives and breathes the Fresh 92.7 brand and is a passionate advocate for electronic music, the radio medium and Fresh 92.7’s role in leading the success of the sector and positively impacting youth culture in Adelaide.

email:   troy.sincock@fresh927.com.au